Happy Mother’s Day!
This year’s Mother’s Day is an unusual one. Most of us have had to resort to video calls to wish our special ones and feel closer home. But all the gloom and impending doom of our lives has not stopped brands from creating truly inspiring and sometimes tear-jerking campaigns, mostly shot within the confines of a home.
And of course, why shouldn’t it be? After all, mothers are….well, it’s quite hard to describe, in words, what mothers are to all of us. All I know is, although all of us share different kinds of equations with our mothers, the bottom line is, none of us can d...
Corporate meetups are places where exciting things happen. Brands are now so omnipresent in consumer lives, interacting with them every point of the way via shared online worlds that sometimes we think this is enough and fail to recognise the features that are unique to face-to-face communication.
This is why corporate events are critical to concretising connections between brands and their customers. And the crazy amount of creative stuff on offer in these events makes us go a little weak in the knees. In fact, event tech has developed so much that now there’s a whole new profession you coul...
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